I used Luminar AI for quite some time while I was writing a review. Although, if you don’t know anything about light and composition, no editing software will help you. Also, if you take photos of your products yourself, you can pimp them up in Luminar NEO, too. Folks who have a small business and want to create visuals on their own could also benefit from Luminar NEO, considering that not everyone can or want to pay a designer. Still, I’m always more into learning how to do things yourself rather than allowing AI do it for you.
Personally, I see a tool like this as mainly useful for new photographers. It’s heavily infused with AI technology, so it will do the difficult job instead of you and you can just apply the refinements if you want to. Luminar NEO is designed to be flexible, fast, and most importantly – easy to use. Briefly put, “it’s for people who like to edit.” Dmitry explained that Luminar NEO lets you focus more on your idea and what you want to achieve than thinking how to achieve it.
However, Skylum CPO Dmitry Sytnik told DIYP that there’s more to it.
When I first reported about Luminar Neo, I had the impression that it was created more for graphic designers than photographers.
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